News and events

Irresistible Europe, Countless combinations continue its successful cooperation with HoReCa partners with a tailor-made EU promotion menu showcasing EU-agri food products in China.  

Explore European gastronomy at Anuga Select China 2024! Join us at the EU Pavilion, Hall 1 - N10, Shenzhen Convention Centre, on 24-26 April.

'Irresistible Europe, Countless Combinations’ continues partnership with China’s recipe-sharing platform XCF to share inspirational menus using EU products.

The EU’s meal box promotion was activated in 9 Freshippo stores in Beijing. There were 4 different meal boxes to choose from, each composed of specially curated menus with EU products. A total of 20 000 meal boxes were distributed.