News and events

'Irresistible Europe, Countless Combinations’ continues partnership with China’s recipe-sharing platform XCF to share inspirational menus using EU products.

Explore European gastronomy at Anuga Select China 2024! Join us at the EU Pavilion, Hall 1 - N10, Shenzhen Convention Centre, on 24-26 April.

The EU’s meal box promotion was activated in 9 Freshippo stores in Beijing. There were 4 different meal boxes to choose from, each composed of specially curated menus with EU products. A total of 20 000 meal boxes were distributed. 

Hosted by the EU at the Sukhothai Hotel in Shanghai, the trade seminar with tasting session was attended by over 29 European food and beverage importers, distributors, retailers, chefs, media, as well as 14 EU representatives from the EU countries.