News and events

Building on last year's success, this year's meal box promotion will continue to champion the diverse range of European agri-food products, including those with Geographical Indications (GIs).

Irresistible Europe, Countless combinations continue its successful cooperation with HoReCa partners with a tailor-made EU promotion menu showcasing EU-agri food products in China.  

Explore European gastronomy at Anuga Select China 2024! Join us at the EU Pavilion, Hall 1 - N10, Shenzhen Convention Centre, on 24-26 April.

'Irresistible Europe, Countless Combinations’ continues partnership with China’s recipe-sharing platform XCF to share inspirational menus using EU products.