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EU launched first ‘Irresistible Europe
Event
EU launched first ‘Irresistible Europe, Countless Combinations’ meal box retail promotion in China

The EU’s meal box promotion was activated in 9 Freshippo stores in Beijing. There were 4 different meal boxes to choose from, each composed of specially curated menus with EU products. A total of 20 000 meal boxes were distributed. 

Event start - end date
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Location
Beijing
‘Irresistible Europe, Countless Combinations’: Meet and Taste Trade Seminar in Shanghai
Event
‘Irresistible Europe, Countless Combinations’: Meet and Taste Trade Seminar in Shanghai

Hosted by the EU at the Sukhothai Hotel in Shanghai, the trade seminar with tasting session was attended by over 29 European food and beverage importers, distributors, retailers, chefs, media, as well as 14 EU representatives from the EU countries.

Event start - end date
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Location
Shanghai
Hotel Promotion - EU Food and Chinese Tea Pairing Indulgence
Event
Hotel Promotion - EU Food and Chinese Tea Pairing Indulgence

We were excited to partner with expert chefs and a tea master at Shangri-La Qiantan to showcase the diversity of authentic EU agricultural products and feature an exquisite pairing with Chinese tea. 

Event start - end date
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Location
Shanghai
EU Webinar on Geographic Indications
Event
EU Webinar on Geographic Indications

Our chef specially curated a 2-course menu prepared with the best EU ingredients and Geographical Indication registered products from the EU. 

Event start - end date
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