Get ready for a delicious journey across Europe - without leaving Tokyo or Yokohama! From 5 to 18 June 2025, Shinanoya is once again partnering with the European Union for an exclusive in-store promotion celebrating Europe’s high-quality food and beverages.
Following the overwhelming success of last year’s event, this year’s EU Food Fair will feature an even broader selection of premium products. Shinanoya’s 17 participating stores — including flagship locations like Roppongi, Cask, and Shokuhin-kan - will showcase more than 150 carefully curated EU items from 17 different countries. From rich cheeses and fine wines to organic olive oils and top-quality meats, the selection reflects the diversity and excellence of European agriculture.
Visitors can sample authentic European tastes during live tasting events at six Shinanoya locations (Roppongi, Cask, Shokuhin-kan, Nozawa, Kitami, and Wine-kan). Staff will be on hand to guide customers through a world of flavour, offering samples and insights into products that have been selected for their exceptional quality and sustainability.
Whether you're a gourmet enthusiast or simply curious about Europe’s culinary treasures, this promotion is your opportunity to discover new favourites and bring a taste of Europe to your table.
Key info:
Where: 17 Shinanoya stores in Tokyo and Yokohama: Cask, Daita, Denenchofu, Ginza, Ikebukuro, Kitami, Kitasenju, Meguro, Musashikoyama, Nozawa, Roppongi, Shibuya, Shinbashi, Shinjuku, Toyosu, Wine-Kan, and Yokohama
When: 5–18 June 2025
What to expect:
More than 150 EU products
17 EU countries represented
Multiple tasting days at selected stores
Geographical Indications and organic specialities
Expert product presentation and in-store branding
Come and experience the perfect match of European tradition and Japanese taste. The EU Food Fair at Shinanoya - quality you can trust, flavours you’ll love.
EU Food Fair 2025 at Shinanoya
Practical information
Shinanoya stores
