Under the EU’s ‘Perfect Match’ campaign, we bring a fantastic opportunity for Japanese consumers to explore and enjoy authentic European food and drink products in the ‘EU Food Fair,’ which will be taking place in 214 Seijo Ishii stores nationwide from November 1st to 30th, 2024.
Throughout the month-long promotion, 74 Seijo Ishii stores will host exclusive tasting events where customers can sample a variety of distinguished European Union products, including those with Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Organic certifications. Shoppers will have the chance to savor an assortment of cheeses, wines, meats, and cookies.
Don’t miss this unique opportunity to discover new flavors and pairings, and to bring a touch of Europe into your kitchen!
EU FOOD FAIR
■ Duration: November 1st (Friday) – November 30 (Saturday), 2024
■ Participating stores: 214 stores (74 will also host in-store tastings)

Practical information
214 Seijo Ishii stores nationwide