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Press release
EU ‘More Than Only Food & Drink’ Campaign returns to Food & Drink Expo 2026

The European Union’s More Than Only Food & Drink Campaign is returning to the Food & Drink Expo 2026 this April with a showcase of 65 EU products, chef-led tastings and an expert speaker session on quality and sustainability.

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Press kit 2025
Press kit
'More Than Only Food & Drink' UK Press Kit

In 2024, the European Union (EU) launched ‘More Than Only Food & Drink’, a communication campaign to encourage the import, use and sales of authentic EU agricultural food and beverage products in the UK.

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Discover EU Beers, Spirits and Perfect Pairings at Food & Drink Expo 2025
Media alert
Discover EU Beers, Spirits and Perfect Pairings at Food & Drink Expo 2025

Professionals from the food, drink and hospitality sectors will have the opportunity to discover an impressive array of beers and spirits from the European Union’s ‘More Than Only Food & Drink’ campaign at this year’s Food & Drink Expo (7th – 9th April 2025).

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Premiumisation, Provenance and  Conscious Choices - EU Food and Drink  Trends in 2026
Media alert
Premiumisation, Provenance and Conscious Choices - EU Food and Drink Trends in 2026

The European Union’s More ‘Than Only Food & Drink’ advisors share their predictions for the industry in 2026.

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EU unveils A Taste of Excellence
Media alert
EU unveils A Taste of Excellence

A New Book Helping UK Buyers Discover Europe’s “Hidden Hero” Food & Drink Products.

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The European Union Puts the Spotlight on Its Organic Heroes
Media alert
The European Union Puts the Spotlight on Its Organic Heroes

The EU Organic Awards – the highest recognition for excellence in organic farming, food and retail – have spotlighted individuals, businesses and regions setting the pace for organic growth.

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Lunchbox
Media alert
EU Flavours Unlock Lunchtime Opportunity for Retailers and Operators

Authentic, wholesome and culturally inspired products appeal to time-pressed parents and professionals.

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EU Experts Predict a Festive Season of Balance, Bold Flavours and Continental Classics
Media alert
EU Experts Predict a Festive Season of Balance, Bold Flavours and Continental Classics

“Be ready for the trends, but lean on the classics” – EU ‘More Than Only Food & Drink’ advisors share insights ahead of Christmas 2025

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EU Campaign Champions Low & No Alcohol Innovation Ahead of Sober October
Media alert
EU Campaign Champions Low & No Alcohol Innovation Ahead of Sober October

With Sober October around the corner, the low- and no-alcohol category is gearing up for another sales boost – and the European Union’s “More Than Only Food & Drink” campaign has expert advice for retailers and hospitality operators looking to maximise the opportunity.

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EU Fresh Produce to Take Centre Stage at Speciality & Fine Food Fair 2025
Media alert
EU Fresh Produce To Take Centre Stage At Speciality & Fine Food Fair 2025

The European Union’s farms and orchards will be in the spotlight at this year’s Speciality & Fine Food Fair (9–10 September, Olympia London), as the More Than Only Food & Drink campaign presents a diverse line-up of fruit, vegetables and preserved products from across the EU.