Discover how EU food and drinks are presented on global markets, as part of campaigns and events the European Commission directly organises.

More Than Only Food & Drink - EU promotion campaign in the UK
The campaign aims to raise awareness among UK food businesses of what makes EU F&B products unique, highlighting a diverse range of product categories, focusing on safety, quality, authenticity, and sustainability.

‘More than Food India’ – EU promotion campaign in India
Agricultural food and beverage produce from the European Union are more than just food and drinks; there is a story behind each flavour and ingredient. With this campaign, we aim to share those stories through promotion activities in India.

‘More than Food and Drinks, Savoring Stories’ – EU promotion campaign in the US
Food and drinks from the European Union (EU) are more than just food and drinks. Each burst of flavor has its own character and behind every ingredient, there is a story.

‘Colours by Europe. Tastes of Excellence’ – EU promotion campaign in South Korea
‘Colours by Europe. Tastes of Excellence.’ is a campaign in South Korea that invites you to enjoy and explore the European Union's rich heritage in food and beverages, based on a diverse array of soils, raw materials, production methods, cultures, and tastes.

‘Irresistible Europe. Countless combinations' – EU promotion campaign in China
A communication campaign promoting the excellence and great variety of EU food and beverages in China. Food and beverage products are an essential part of our European heritage.

‘When EU food meets Japanese food – it is the perfect match!’ – EU promotion campaign in Japan
When food and drinks from the European Union meet Japanese appreciation for excellence, it is a Perfect Match, as Japanese gourmands value the same qualities in food as their European counterparts: quality, authenticity, sustainability, and safety.