News and events

The European Union (EU) is bringing the flavours of Europe to Koreanswith EU x SSG Taste of Europe, an in-store promotion at Shinsegae Department Store, taking place from 23 to 29 October 2026. 

Two successful "Colours by Europe. Tastes of Excellence." Culinary School Training Sessions took place in June 2026 at Sejong and Kyunghee Universities, led by chef Park Joon-woo. Over 50 students learned about the quality and sustainability of European agri-food products.

The European Union (EU) is once again bringing a vibrant selection of premium food and beverage products to Coupang, Korea’s leading eCommerce platform, through the latest edition of the European Union Food Week, taking place online from 22 to 28 June 2026.

The “Colours by Europe. Tastes of Excellence” campaign proudly hosted the EU Food Market & Networking event on 25 November 2025.