We are pleased to announce that the ‘More Than Only Food & Drink’ campaign is partnering with The British Baker to deliver an exclusive webinar exploring the rich heritage, craftsmanship, and innovation behind Europe’s bakery sector. The session, titled “The Continental Rise: EU Bakery Traditions and Their Impact on the UK”, will be broadcast on Tuesday 25 November 2025, from 3pm to 4pm (UK time).
The online event will offer UK bakery professionals a unique opportunity to delve into the traditions, techniques, and quality standards that have shaped Europe’s diverse baking landscape. From centuries-old recipes and regional specialities to the modern trends influencing today’s consumers, the webinar will provide valuable insights for businesses looking to enhance their bakery offering.
Led by the More Than Only Food & Drink campaign’s bakery advisor Simon Atkins, a seasoned expert with over 40 years of industry experience, the 45-minute presentation will explore:
The values behind EU bakery products: quality, safety, sustainability, and authenticity;
The importance of EU quality schemes - PDO, PGI, and Organic certification;
Historical influences and regional traditions across Europe;
Artisan and sourdough techniques, fusion innovations, and contemporary consumer trends;
Practical ideas on how EU bakery products can support product development and inspire new offerings in the UK market.
The webinar will be hosted by business journalist Megan Tatum, who will guide the discussion and introduce interactive elements including live polling, Q&A, and a post-session feedback survey.
As the UK bakery landscape continues to evolve, this webinar offers a timely opportunity to discover how EU baking heritage and innovation can support business growth and product diversification.
Join us on 25 November to explore the flavours, stories, and craftsmanship that define Europe’s bakery traditions – and their growing influence in the UK.
