In order to kick the campaign off with a splash, we aim to bring a truly unique event to the EU programme which crosses categories and enables us to explore key messages with influential trade members and professionals in an exclusive way.
The year 1 kick-off event is European Food and Drink Discovery Day. We will partner with the well-respected trade publication Restaurant Magazine on an event directed at chefs, importers, and distributors to highlight EU food and drink credentials and to inspire these professionals.
- Four topical 15-minute masterclasses or sampling opportunities.
- Speaking opportunity: EU Guide to food and drink authenticity.
- Panel discussion with chefs – Incorporating the audience.
- Lunch showcasing the quality of EU food and drink.
Practical information
When
London time
My time
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