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Rakuten Ichiba Food fair
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European Food Fair on Rakuten Ichiba: A Resounding Success!

The European Food Fair, held from 3 June to 2 July 2024 on Rakuten Ichiba, was a tremendous success, bringing excellent European food and drinks direct to Japanese homes. Showcasing over 4 000 unique ingredients from across the 27 European Union Member States, the promotion attracted thousands of on

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EU Food Fair
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EU Food Fair Live! - a celebration of European and Japanese cuisine in Tokyo

The EU Food Fair Live!, held at Shibuya Cast, Tokyo, from 6-9 June 2024, was a resounding success, delighting food enthusiasts. This four-day event, themed "The Perfect Match of European and Japanese Food," drew hundreds of attendees eager to experience a unique fusion of flavors from the 27 EU Memb

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Tasting pavilion
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A Taste of Europe at Foodex Japan 2024

The European Union and the Perfect Match campaign were thrilled to participate in Foodex Japan 2024! More than 20 000 visitors got a chance to taste some of the best European food and drinks, along with witnessing fun live-cooking shows where iconic Perfect Match recipes combining EU products with i

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A dish
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Exploring the European flavours at the Rakuten Ichiba EU Food Fair

We hope you enjoyed the delectable journey through European flavors during the European Food Fair campaign with Japanese major internet shopping malls Rakuten Ichiba, held from 2 October to 1 December 2023. Due to the overwhelming success and your tremendous support, we were thrilled to announce an extra opportunity for you to savor the richness of European Food & Beverage from 21 December 2023 to 20 January 2024!