News and events

Get ready for a delicious journey across Europe - without leaving Tokyo or Yokohama! From 5 to 18 June 2025, Shinanoya is once again partnering with the European Union for an exclusive in-store promotion celebrating Europe’s high-quality food and beverages.

Take a break with Europe’s everyday favourites - from wines that pair effortlessly with Japanese dishes to sweet treats perfect for any moment. Join us for two days of tastings, talks and relaxed indulgence at the EU Food Festival. 

This six-day series celebrates the extraordinary variety of EU food and drink products - from regional cheeses and robust wines to delicate pastries, cured meats, aromatic herbs and olive oils. 

Join us for a three-day celebration of Europe’s finest wines, cheeses and olive oils - carefully curated and expertly paired with Japanese favourites. Don’t miss this unique chance to explore authentic EU flavours in fun, interactive tasting sessions.