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We are pleased to announce that the European Union (EU) will be exhibiting at the “FOODEX JAPAN 2026” trade show, held at Tokyo Big Sight starting Tuesday, March 10, 2026.
News
European Union Pavilion to showcase merits of EU agri-food products at Foodex Japan 2026

We are pleased to announce that the European Union (EU) will be exhibiting at the “FOODEX JAPAN 2026” trade show, held at Tokyo Big Sight starting Tuesday, March 10, 2026.

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gi-wine-seminar
News
GI Wine Seminar – A Walk Through Europe’s Vineyards

On 11 November 2025, the Perfect Match campaign welcomed 94 attendees, including trade professionals and EU Member State representatives, to The Strings Omotesando for an inspiring exploration of EU Geographical Indication wines.

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Rakuten Ichiba Food fair
Event
Discover the Taste of Europe at the Rakuten Ichiba EU Food Fair 

Building on this success, we are delighted to announce the next edition of the EU Food Fair, taking place from 17 November to 16 December 2025! 

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Culinary seminar post-event website text_8
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B2B Culinary Seminar – Tokyo

On 8 October 2025, the “Enjoy! It’s from Europe” campaign hosted a culinary seminar at Hattori Nutritional College in Tokyo, welcoming aspiring chefs eager to explore the richness and diversity of European agricultural products.