News and events

The Perfect Match campaign recently hosted a special seminar on Geographical Indications (GIs) and European Cheese, targeting a B2B audience. 

Held at the Kudan Kaikan Terrace, this event aimed to educate industry professionals about the EU's GI system and placed a special focus on GI cheeses and the

Under the EU’s ‘Perfect Match’ campaign, we bring a fantastic opportunity for Japanese consumers to explore and enjoy authentic European food and drink products in the ‘EU Food Fair,’ which will be taking place in 214 Seijo Ishii stores nationwide from November 1st to 30th, 2024. 

We are excited to announce a fresh opportunity for Tokyoites to try and buy authentic European food and drink products with the launch of the ‘EU FOOD FAIR 2024,’ which will be taking over all 17 Shinanoya stores from 3-16 October, 2024.

Under the ‘Perfect Match’ campaign and in collaboration with the Tokyo Culinary and Confectionery Arts Academy the European Union hosted a Culinary Workshop for students of this recognized academy on 8 October 2024.