The More Than Only Food & Drink campaign is excited to take part in Bar Convent London (BCB London) on 11–12 May 2026, one of the leading trade events for the bar, spirits and hospitality sector. Hosted at the iconic Tobacco Dock in East London, the show brings together drinks brands, distributors, bar owners and industry professionals from across the UK and beyond.
Discover Europe’s spirits excellence
At BCB London 2026, the campaign will host a dedicated stand showcasing a curated selection of premium EU spirits, highlighting the diversity, authenticity and craftsmanship behind Europe’s drinks sector. Trade visitors will be invited to taste distinctive products from across EU Member States, many carrying recognised EU quality schemes such as Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Organic certification - symbols of provenance, sustainability and high production standards.
Throughout both days of the event, the stand will come alive with two daily cocktail-making sessions led by an expert mixologist. These interactive demonstrations will spotlight the versatility of EU spirits in contemporary cocktail culture, paired with unique European garnishes such as organic Limone Femminello del Gargano PGI from Italy and Konservolia Rovion PDO olives from Greece. Beyond flavour, each session will tell the story behind the products, from traditional know-how to modern sustainable practices, offering visitors both inspiration and practical applications for their own venues or portfolios.
Meet the experts behind the products
Visitors will also have the opportunity to engage directly with a team of industry specialists on the stand, including renowned spirits communicators and food and drink professionals. From deep dives into production methods to guidance on flavour pairings and market trends, the experts will be on hand to answer questions and help trade professionals explore how EU spirits can add value to their businesses.
A must-visit destination for drinks professionals
With BCB London attracting thousands of hospitality decision-makers, buyers and distributors each year, the campaign’s presence offers a focused platform to connect EU producers with the UK market. From innovative tastings to educational masterclasses, the More Than Only Food & Drink stand will showcase not just exceptional products, but the quality, authenticity and sustainability that define European food and drink.
Whether you are looking to discover new spirits, deepen your product knowledge or stay ahead of cocktail trends, make sure to visit the More Than Only Food & Drink stand at BCB London 2026 and experience Europe’s hidden drinks treasures firsthand.
Practical information
Tobacco Dock, Wapping
