This month, the ‘More Than Only Food & Drink’ campaign is partnering with Confectionery News for an exclusive webinar, Top Trends in EU Confectionery: From Reformulation to Innovation, taking place on 26 November 2025.
This one-hour session will explore how EU confectionery producers are innovating to meet growing consumer demand for ‘permissible treats’ - products that balance indulgence with health and sustainability. The webinar will bring together leading voices from the confectionery industry to discuss how EU brands are reformulating classic favourites, introducing new products, and harnessing quality labels such as Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and the Organic Label to guarantee quality, authenticity, and sustainability.
The session will feature Katharine Shipley, confectionery advisor to the ‘More Than Only Food & Drink’ campaign, who will share insights from across Europe’s dynamic confectionery landscape, with Megan Tatum, acclaimed business journalist, moderating the discussion. Together, they will delve into current market trends, reformulation strategies, and innovations that are reshaping the sweet sector - from ingredient sourcing to consumer preferences.
Attendees will have the opportunity to participate through live polls and a Q&A session and will receive access to an exclusive digital brochure showcasing Europe’s most exciting confectionery innovations.
Don’t miss this chance to discover how the EU confectionery industry is evolving to delight consumers while upholding the highest standards of quality, safety, and sustainability.
